YouTube is a phenomenal tool that is finding new uses everyday. Unless you have been sitting under a rock you have heard of the Canadian “teeny bopper” sensation, “Justin Bieber”. He has become exceedingly famous from originally posting videos of himself singing in his room on YouTube. Pretty soon Usher, a renowned R&B singer, saw him singing and eventually decided to sign him to his label.
This Justin Bieber kid is only the first of many artists that are starting to begin being noticed on YouTube. More and more label scouts are beginning to give the site more credence and that leaves a huge opportunity for anyone with some talent and a camera to begin getting noticed!
Part 1 - Music
In terms of Music there are a number of bands that are using the website much like MySpace has been used to build up a fan following so that when their CD's are released; there are a number of eager fans ready to hand over their hard earned cash. This has been done through a number of ways but one of the most effective strategies is to make weekly, short two to three minute video's talking about things that the people who would be interested in the music you play would be interested in or by answering common questions your viewers may be asking.
A Canadian who is doing this quite well is Lisa Lavie. Below is a video showing her answering questions that her fans have been asking frequently.
These types of videos (along with you performing your music) help to develop relationships with your fan base and lead to higher sales upon the release of a CD. They can also, in some cases, lead to a record deal and many of the new bands that are coming out lately have serious talent and may one day get signed by a major label.
The most popular R&B band on YouTube called “Ahmir” is a powerhouse in the online music scene that, if they keep working as hard as they have been, will surely become the next big thing in music upon getting signed.
So that’s it! Just keep making video’s for YouTube all while addressing the fans you are getting and you are sure to be rewarded with fame and financial success.
Cheers,
Ryan
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