So a lot of business owners these days have decided to start Facebook groups for their company. Here are a few tips on how to promote your group or fan page so that you have a few more fans!
Facebook Ads
If you hope to send your Facebook fans to your website and convert them to customers, whether through an ecommerce purchase, clicking on an AdSense ad/Affiliate link/advertising banner, or getting them to sign up for your newsletter/email list/etc, spending a few dollars each month to get highly targeted customers is worth it.
Facebook Photo Tagging
Want to reach friends of your current fans? Ask your fans to:
• Take a picture with you/your business/product/something related
• Upload the picture to your Facebook page
• Tag themselves in the picture they just uploaded
Just as an example, I could have people upload pictures of cocktails to my page then tag themselves. Those photos would then appear on my Facebook fan page in a "Fan Photos" folder, but more importantly, those photos will appear in the fan's profile stream and their friends -- who may not yet be fans of your page -- will see those photos and that someone/your page is tagged.
"Follow Me" on Facebook
This one is simple: at the end of your blog posts, add a clickable link (whether through straight html or one of the social bookmarking plugins) that suggests that if the reader liked the content, they become a fan of yours on Facebook.
Encourage Comments
Post questions and polls and post timely information to encourage current fans to comment, share, and "like" your posts. Every time a fan comments or likes a post, your post will show up in their friends' Facebook stream, making your page visible to an untapped group of potential fans.
Ask Your Friends
If you're just starting out with a Facebook Page and have zero followers, asking your friends for a mercy "Like" might be a good starting point. All of your other marketing efforts will be in vain if a potential fan sees that no one else likes your page.
To ask your friends to "Like" your Facebook page, visit your page and click on the "Suggest to friends" link under the profile picture on your page. A pop up box will then appear that asks you to select which friends should get your invitation, and you'll also have an opportunity to write a message.
Use Keywords
Facebook and Google announced that they would be indexing Facebook posts as long as those posts and pages weren't private, so ensure that your posts, page, and URL is optimized for popular keywords.
A popular keyword for a URL (such as facebook.com/twitter) means that with enough links, your Facebook page could appear in search engines when someone searches for Twitter. Similarly, your Facebook page could appear in search engines for your name, company name, or one of your products or services.
Linkbuilding
The more high quality links there are to a site, the more likely that site is to appear within the search engines. This is a very complicated process that we have looked into for years.
Post Regularly
Last but not least, you have to maintain your Facebook Page so that you don't lose your current fans, but also so that potential fans have incentive to join (to get up to date information) and to encourage current fans to help promote your page. If you're only checking in on your page once a month and posting irregularly, you're likely to lose fans -- especially if they joined then forgot about you and all of a sudden see your post in their stream. If you keep your fans up to date and post regularly, they'll become familiar with seeing your page in their stream and are less likely to click "unlike." Just make sure to continue posting relative, timely, and informative content.
Cheers and good luck,
Ryan
http://www.stealthwd.ca
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